Prescribing Faith

This book is a landmark account of the construction and commodification of medicine and health.

~Stewart M. Hoover, Professor, School of Journalism and Mass Communication, University of Colorado

In this hard-nosed analysis of medicine, religion, and mass media, Claire Badaracco explains the history behind today’s wholesale promotion of anxiety over health. Prescribing Faith is an engaging study that holds out the hope that spirituality will serve as an antidote to relentless pharmaceutical marketing.

~John P. Ferré, Professor of Communication, University of Louisville

Anyone who cares about health and healthcare in the United States will find Claire Hoertz Badaracco’s analysis of the sometimes complementary, competitive, symbiotic, and synergistic relationships between and among medicine, the media, and religion fascinating. Prescribing Faith deserves to be widely read and discussed by students, academics, policymakers and practitioners in medicine, pharmacy, journalism, advertising, and public relations.

~Judith M. Buddenbaum, Professor Emerita, Department of Journalism and Technical Communication, Colorado State University

Badaracco provides an indispensable resource on the changing contents and contexts of medicine in America... This volume is a bravura treatment of vitally important issues... Essential. All levels.

~CHOICE